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Digital Marketing in essence is very malleable and transformative. While you may have a certain way that your company stands out and how you market your material, there are methods you can switch it up for certain occasions.

As many things evolve over time like technology, social trends and human behaviour, marketing follows a similar path of evolution as it is dependent on the aforementioned variables.

Before I can dive into what an SEO specialist is, I want to develop a clear understanding of digital marketing. There are numerous skills required to succeed in this industry, and the key piece is the ability to learn and implement new strategies almost instantly. A digital marketing diploma can go a long way to help you learn these skills, and colleges often hire industry experts, such as Digital Marketing Directors, to teach the courses. 

A career in digital marketing sounds like a fool-proof way to secure your employment and job market value for years to come. Learn what it takes to become a successful digital marketer by reading our guide.

Video shooting for digital marketing content can be a daunting task, even for the most seasoned videographer, we've got some tips to help you improve your video marketing.

A digital marketer is an expert in navigating the fast paced, ever-changing, digital world and they make a lot of money doing it. The requirements and qualifications for this industry are far more than just traditional marketing strategies and creative ideas.

There is no doubt that the future is digital. The digital economy is embedded in every corner of our lives and it is not going anywhere. Most companies recognize that digital is the way to go as it has proven to be more efficient and effective in comparison to traditional marketing.

Marketers use many different methods to summarize and explain the fundamentals of marketing, but one of the most prevalent is ‘The 4 Ps’. Known as the marketing mix by business managers, the four Ps are typically referred to as: product, price, place and promotion.